Challenge
Replace a stale presence with a trusted civic home.
The branch needed a responsive public platform that could honor its history, clarify its work, share community activity, and make nonpartisan voting information easier to reach.
Digital Media Producer & Web Products Leader
Eric “Mr. E” Williams
I turn complex ideas into useful digital products, from civic websites and commerce systems to podcast platforms and media engines that reach real audiences.
1M+public media views
7.9M+YouTube impressions
15+years in digital strategy
4connected disciplines
What I build
Digital systems that make your work easier to find, trust, and use.
I connect the strategy, interface, content, and infrastructure so clients do not have to coordinate five different specialists.
Explore all services
01
Web Design & Web Products
Responsive websites built around clear journeys, useful content, and dependable deployment.
02App & Digital Product Builds
Practical customer and operations tools, from storefronts to internal dashboards.
03Social Media Systems
Repeatable content formats, campaigns, publishing workflows, and audience pathways.
04Online Presence
A connected home for your brand across domains, search, social, media, and conversion.
05Social Media Audits
Clear analysis of what is working, what is being missed, and what to improve next.
06Media & Podcast Production
Editorial, video, podcast, live, and campaign production designed for distribution.
Selected work
Strategy that becomes something people can use.
These projects move from public-service infrastructure to revenue systems and audience growth. Each one shows the thinking, production, deployment, and stewardship behind the finished experience.
01 / Civic Web Product Leadership
NAACP H. Boyd Hall Branch 6168
A modern civic platform built from historical research, public-service content, multimedia production, and dependable edge deployment.
Approach
Build the narrative and the system together.
I led communications and web production with chapter leadership review, researched South Texas civil-rights history, shaped the information architecture, produced public copy and video, and coordinated deployment and ownership planning.
Delivery
A complete, maintainable public platform.
The launch included ten public pages, an interactive events experience, the original “House on Ocean Drive” history narrative, a voting-rights hub, branch YouTube publishing, custom-domain routing, backups, and handoff documentation.
10public pages
8gallery images
1original civic video
100%custom deployment
02 / E-Commerce & Operational Systems
Caribbean Wellness / Sea Bloom
A founder-led wellness brand transformed into a connected storefront, checkout experience, and back-office retail system.
Brand to transaction
One coherent path from discovery to payment.
The system combines eight product flavors, three jar sizes, discovery bundles, local pickup and delivery logic, secure Stripe checkout, invoicing, and customer communication.
Operations
The storefront is only half the product.
A connected register manages walk-in sales, customers, inventory, production batches, expenses, invoices, and daily closeout reporting from one mobile-ready interface.
Infrastructure
Built for a real small-batch business.
Cloudflare Pages Functions handle checkout and webhook workflows while D1 stores operational records. Health checks cover Stripe, invoices, webhooks, Terminal readiness, and persistence.
03 / Scaled Media & Audience Ecosystem
Reggae Hour
A cultural media brand built across video, podcasts, live programming, playlists, editorial campaigns, and repeatable production systems.
1M+public views
7.9M+impressions
8K+watch hours
3K+subscribers
Media engine
One idea, packaged across the funnel.
Research becomes long-form episodes, YouTube videos, Shorts, playlists, blog articles, social assets, pinned-comment pathways, and audience prompts.
Campaign proof
Culture translated into organized programming.
International Reggae Day, Origins of Reggae, Peter Tosh legacy content, live playlist programming, and Dignity / Juneteenth each demonstrate a distinct editorial system.
Production leadership
Strategy, packaging, publishing, measurement.
The work spans research, scripting, visual direction, recording, metadata, thumbnails, distribution, analytics, and continuous optimization.
Explore featured Reggae Hour campaigns
International Reggae Day10-day cultural campaign, sponsor strategy, editorial and video package.
Origins of Reggae23,141 views, 595.4 watch hours, and 261 subscribers gained.
Peter Tosh LegacyHistorical media packaging built around resistance and truth-telling.
Dignity / JuneteenthThought leadership connecting AI, memory, culture, and human value.
04 / Podcast & Broadcast Infrastructure
Mama Never Told Me
A warm editorial podcast brand translated into a five-page digital property with live episode discovery, persistent playback, and room to grow.
Experience design
A podcast became an ownable media property.
Competitive research informed a distinct editorial system with host-led storytelling, clear episode discovery, resources, merchandise foundations, and consistent listening actions.
Platform engineering
Custom behavior on a practical publishing layer.
A hand-authored Blogger XML theme supports responsive grids, page-specific hero systems, reusable components, a live RedCircle catalog, and a persistent Spotify player.
Launch
Designed, integrated, tested, and deployed.
The branded domain, HTTPS, navigation, embeds, breakpoints, artwork, and primary pages were tested against the approved design direction before launch.
5purpose-built pages
15episodes in live RSS
2integrated players
1custom publishing system
The throughline
I connect the message, the interface, and the infrastructure.
Research & Strategy
Audience, competitive, historical, cultural, and operational research shaped into a clear product direction.
Product & UX
Information architecture, responsive interfaces, user journeys, content governance, and practical interaction systems.
Media Production
Podcast, video, live programming, editorial packages, visual systems, and multi-platform distribution.
Deployment & Growth
Domains, Cloudflare infrastructure, publishing workflows, analytics, optimization, and sustainable ownership.
About Eric
Creative direction with an operator's discipline.
I am a digital media producer and web-products leader with more than 15 years of experience connecting storytelling, marketing, production, and technology. I work comfortably from the first rough idea through research, interface decisions, publishing, deployment, and the systems that keep the work useful afterward.
My background in cultural media gives the work a strong editorial voice. My product work gives that voice structure, reliability, and a measurable destination.
Available for the next useful thing